E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
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Embrace Your Inner Nerd
In the world of business, even those who appear cool and successful are actually super nerds because to succeed in modern e-commerce, one must be deeply knowledgeable about their marketing mix. Being unfamiliar with key metrics like marketing dollars could lead to failure. It is crucial for executives to be involved in and understand the details of their marketing strategies, similar to how successful individuals immerse themselves in their marketing knowledge.
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