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Watch These 33 Minutes To Become An AI Expert
Marketing Against The Grain
The Importance of Iteration and Context in AI Tools
AI tools should be approached like working with an enthusiastic intern, requiring iteration for improvement. Context, defined as the data provided to AI, holds the most value in AI tools. By feeding AI tools with specific, proprietary data relevant to the business, they can deliver more personalized and accurate results. Companies are now opting to build internal AI tools over using generic off-the-shelf options to ensure the context is aligned with their unique business processes, leading to significantly better AI tool performance.
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