#77 Steve Jobs (The NeXT Years)
Founders
00:00
Success in Weird Niches
Santa Cruz Operation, a small company, sold a version of Unix operating system for specific business needs, different from IBM's DOS. Despite Unix not being well known, it was used by businesses requiring customized software and multitasking capability. This niche focus led to annual revenues of 160 million, showcasing that successful and lucrative businesses can be built by catering to unique market needs.
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