Releasing Stratechery as a Podcast Improved Churn, But Slowed Down Growth

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The ability to spread on social media on Twitter has diminished due to the devaluation of tweets with links. This has resulted in the emergence of threads as a form of spreading content. Releasing content as a podcast has benefited churn as subscribers find it easier and quicker to consume compared to reading. However, the downside is that podcasts are not easily shareable, unlike written content which can be easily tweeted or forwarded through email.

Ben Thompson joins Acquired to discuss the business of Stratechery itself and celebrate 10 years (!) of the internet’s best strategy analysis destination. Even beyond Stratechery’s enormous impact itself on business and tech over the years, Ben’s work inspired a whole generation of business content creators — this show very much included — and it was super special for us to give the Acquired treatment to one of our own heroes. We cover the full history of Ben pioneering the subscription internet media business model (indeed SubStack’s seed round pitch was “Stratechery-in-a-box”), and how + why he’s evolved the business since and is now doubling down both on podcasting and a broader vision of the Stratechery Plus bundle… including for the first time content not made by Ben himself! Tune in and enjoy.

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‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.