
RV157 - Rethinking B2B Event Marketing
GTM Live
Cutting Out Middlemen for Increased Margins
Shifting from indirect sales channels to direct access to customers allows for significantly higher profit margins by eliminating the need to pay third-party distributors. By connecting directly with the audience in both direct-to-consumer and B2B scenarios, companies can significantly reduce expenses and increase their influence over time. This strategy has proven successful for some direct-to-consumer brands and highlights the potential for B2B companies to optimize their spending by leveraging direct audience access platforms rather than traditional, costly methods like trade show sponsorships.
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