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Seven Types of Email Subject Lines For Improving Open Rates
Dan Kennedy's Magnetic Marketing Podcast
How to Make Magnetic Marketing Work for You
Formulas are brain dead and stupid, so it's important to make your marketing work for you in all media. Readability is key, especially in sensitive media. An example of successful email marketing is provided, using a catchy subject line about monsters in the bed. The story ties in to the importance of marketing from the customer's perspective.
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Listen to the best highlights from the podcasts you love and dive into the full episode