Seven Types of Email Subject Lines For Improving Open Rates
Dec 15, 2023
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Learn the importance of subject lines in improving open rates and incorporating personality and marketing principles into emails. Discover strategies for writing compelling subject lines, using secrets in marketing, and tying subject lines to content. Hear a story about a catchy subject line that garnered a great response. Get insights on testing and changing the relationship with a list.
Craft compelling subject lines to improve email open rates.
Personalize emails and incorporate conversational language to build connections with the audience.
Deep dives
Importance of Building an Online List
In this podcast episode, the importance of building an online list for your business is emphasized. Whether you already have an online business or are considering adding an online presence to your existing business, building a list is crucial. The episode discusses the tried and true rule of magnetic marketing, which is building your list. It highlights the need to reach out to your list in a way that they will respond to, emphasizing the role of subject lines in email marketing. The episode promises to reveal seven styles of subject lines that can capture attention and increase open rates.
The Power of Subject Lines
Subject lines in email marketing are explored in this episode. The importance of subject lines is emphasized, as they play a crucial role in enticing recipients to open emails. The episode discusses the use of questions in subject lines, highlighting their power to generate curiosity and engage readers. It also touches on the use of benefit-oriented subject lines and the effectiveness of the National Inquirer-style headlines. The influence of current events and news tie-ins in subject lines is also mentioned, highlighting their ability to capture attention and create relevance.
Adding Personalization and Personality
The podcast emphasizes the importance of adding personalization and personality to emails. It discusses the need to move away from overly professional and corporate language to create a more conversational and human tone. The episode encourages incorporating personal anecdotes, hobbies, or stories from everyday life into emails to make them more engaging and relatable. It highlights the value of building a connection and cultivating a sense of relationship and trust with the audience.
Balancing Negative and Positive Subject Lines
The episode touches on the debate between using negative versus positive subject lines. It acknowledges that negative subject lines often generate higher open rates, as people are more drawn to curiosity, fear, and pain. However, the episode also highlights the need to consider the long-term impact and customer value. It suggests that while negative subject lines may initially lead to higher responses, positive subject lines can yield better conversion rates and long-term customer value.
You take great care crafting your email communications for prospects and customers, but are you also making sure the subject line is enticing enough for potential readers to open the email at all?
Dan Kennedy and Dave Dee discuss seven varieties (plus one bonus variety) of subject lines you can use to persuade those on your list to actually open your message. Dan and Dave also talk about how to keep them engaged once they've started reading.