Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith
Marketing Against The Grain
Optimizing Content and Conversion for Marketing Success
The key to successful marketing lies in optimizing content for the target audience and focusing on conversion optimization. Businesses should prioritize getting people to convert after optimizing their content. Additionally, when building a search strategy, the choice of platform depends on the business category. For example, starting on TikTok and Instagram may be suitable for beauty businesses, while finance businesses may find Google more effective. It is recommended to explore multiple channels initially, assess their effectiveness, and then concentrate efforts on the most successful ones.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
