Creating Buzz: The Power of Marketing Gimmicks

Using creative marketing gimmicks like unveiling a mysterious safe or teaching dogs to shake hands may not directly sell apartments, but they successfully generate buzz and put the brand in front of people. These tactics intrigue the audience, attract attention from celebrities, and differentiate the brand in a competitive market. Such strategies showcase creativity, captivate the audience, and ultimately challenge the traditional norms in the real estate industry.

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Episode notes

Barbara Corcoran has been an investor/Shark for the past 15 seasons on ABC’s four-time Emmy-award-winning show, Shark Tank. She is also the founder of an eponymous real-estate company, which she started with a $1,000 loan after leaving her job as a waitress in New York City. Over the next 25 years, she would parlay that $1,000 into a $5 billion real-estate business. Barbara is the host of the top business channel on Patreon, Barbara in Your Pocket, which provides exclusive content created for entrepreneurs at every level.

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Timestamps for this episode are available below. Resources from this episode: https://tim.blog/2024/03/06/barbara-corcoran/

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Timestamps:

[00:00] Start

[05:56] Barbara’s fake funeral.

[08:23] Where Barbara’s knack for PR originated.

[10:02] Storytelling.

[11:25] Early business wins.

[14:29] What Barbara learned about competition as one of 10 kids.

[17:27] Early jobs: Barbara’s real education.

[20:04] Dyslexia and dodging the victim mindset.

[22:50] Barbara’s first company.

[26:47] Why Barbara didn’t begrudge her first business partner’s romantic betrayal.

[28:41] The value of enthusiasm.