Optimizing marketing budget and aligning programs with business outcomes

The speaker suggests analyzing marketing programs to identify demand capture channels that are converting well and investing more in them. They also advocate for identifying lead gen programs that are not driving impact, recouping the budget from these programs, and reallocating it to new initiatives. Furthermore, they emphasize the importance of aligning marketing programs with the desired business outcomes, whether it's driving pipeline through the website or targeting specific accounts. The key is to match the marketing programs with the desired business outcomes.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.