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Revisiting 2023's Best: RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
B2B Revenue Vitals
Optimizing marketing budget and aligning programs with business outcomes
The speaker suggests analyzing marketing programs to identify demand capture channels that are converting well and investing more in them. They also advocate for identifying lead gen programs that are not driving impact, recouping the budget from these programs, and reallocating it to new initiatives. Furthermore, they emphasize the importance of aligning marketing programs with the desired business outcomes, whether it's driving pipeline through the website or targeting specific accounts. The key is to match the marketing programs with the desired business outcomes.
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