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The Calum Johnson Show cover image

The UNTOLD Truth Of Running An 8 Figure Agency | Hunter Hammonds

The Calum Johnson Show

NOTE

Finding Your Unique Puzzle: Step One

The initial step in discovering your unique puzzle is identifying what sets you apart and what you do better than the majority. This unfair advantage forms the basis of creating demand and developing an offering that appeals to your target audience. Subsequently, the focus shifts to reaching as many potential customers as possible. As you progress, the process evolves into a series of steps: servicing one person, then two, three, and beyond. A key aspect is building a sustainable system for yourself as a solo productized founder, ensuring the business can operate smoothly even when you take a vacation.

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