The UNTOLD Truth Of Running An 8 Figure Agency | Hunter Hammonds
Oct 30, 2023
auto_awesome
Hunter Hammond, an expert in building and running 8-figure agencies, shares his insights in this episode. Topics include the advantages of the creator led business model, partnering with top creators, the importance of focused work, shutting down a previous company, and the feeling of something missing when building an 8-figure company.
Building unfair advantages through experience and trial and error is crucial in business.
Identifying unique advantages and translating them into customer offerings is vital for success.
Providing maximum value at a low price and focusing on long-form writing and calm aggression contribute to building a successful agency.
Deep dives
Building Unfair Advantages
The speaker emphasizes the value of building unfair advantages in business, gained through years of experience and trial and error. He highlights the importance of putting in the work, learning from mistakes, and developing a unique approach that works for each individual. He shares personal examples of failures and lessons learned, such as the need to generate revenue from day one and the benefits of focusing on long-form writing and calm aggression.
The Puzzle of Entrepreneurship
The speaker discusses the puzzle-like nature of entrepreneurship, where each person needs to figure out their own unique path to success. He encourages individuals to identify their unique advantages and find ways to translate them into offerings that meet customer demands. He emphasizes the importance of storytelling and getting in front of the right audience. Additionally, he highlights the benefits of long-form writing and a deliberate, calm approach to decision-making.
Starting from Experience
The speaker shares his personal journey of starting and growing businesses, emphasizing the value of experience and the incremental gains achieved through trial and error. He discusses his approach to building an agency and productized services, emphasizing the need to provide value to customers and solve real problems. He also discusses the importance of building systems and processes, as well as the benefits of long-form writing and calm aggression.
Creating a Need, Not a Want
The speaker explains the strategy of creating offerings that address customer's needs rather than wants. He shares insights into the process of developing packages that provide maximum value for the lowest possible price. The speaker highlights the importance of understanding the customer's pain points, effective communication, and talent cost considerations in determining the right pricing and service delivery.
The Importance of Autonomy and Control in Entrepreneurship
The podcast episode explores the significance of maintaining autonomy and control in entrepreneurship. The host shares his own experience of feeling trapped and handcuffed by a successful business that had become controlled by demanding customers. He emphasizes the importance of staying true to oneself and creating a lifestyle that aligns with personal values and desires. The episode highlights the value of making decisions that prioritize long-term happiness and fulfillment over monetary outcomes.
The Pursuit of Freedom and the Ranch Metaphor
The episode discusses the concept of pursuing freedom and how it relates to the metaphor of having a ranch. While the notion of the ranch symbolizes freedom and having one's own space, the host reflects on the idea that one can already experience a sense of freedom and satisfaction by living a life based on personal fulfillment and making high-integrity decisions. The discussion delves into the complexities of achieving true contentment, the balance between pursuing material goals and finding joy in the process, and the constant need to reassess what brings ultimate satisfaction and purpose in life.
The UNTOLD Truth Of Running An 8 Figure Agency. When it comes to building and running 8-figure agencies, Hunter Hammond is your man. He has been doing it for 15 years, he built Everest to be a $10M/ yr business and is now on the path to building Assembly to be a $100M company.
In this episode we talk about:
00:00:00 Intro
00:03:37 The origin story of Assembly
00:14:41 The creator led business model - the advantages of it
00:21:43 What makes these agency businesses perform so fast
00:31:40 How Hunter became a better operator
00:32:48 The secret sauce to partnering with top creators like Ali Abdaal
00:42:00 The importance of "calm aggression." focusing on priorities and deliberate decision-making.
00:43:56 We prioritize focused work over everything
00:53:37 The primary goal is to offer maximum value at a low price.
01:02:17 Shutting down his previous company
01:13:35 Building an 8 figure company but feeling like something is missing
Sponsor
Check out our sponsor, Free Agency (https://www.freeagency.com/)
Socials
Host: https://twitter.com/calum_johnson9
Guest: https://twitter.com/_hunterhammonds
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode