Building a Playbook

The UNTOLD Truth Of Running An 8 Figure Agency. When it comes to building and running 8-figure agencies, Hunter Hammond is your man. He has been doing it for 15 years, he built Everest to be a $10M/ yr business and is now on the path to building Assembly to be a $100M company. In this episode we talk about: 00:00:00 Intro 00:03:37 The origin story of Assembly 00:14:41 The creator led business model - the advantages of it 00:21:43 What makes these agency businesses perform so fast 00:31:40 How Hunter became a better operator 00:32:48 The secret sauce to partnering with top creators like Ali Abdaal 00:42:00 The importance of "calm aggression." focusing on priorities and deliberate decision-making. 00:43:56 We prioritize focused work over everything 00:53:37 The primary goal is to offer maximum value at a low price. 01:02:17 Shutting down his previous company 01:13:35 Building an 8 figure company but feeling like something is missing Sponsor Check out our sponsor, Free Agency (https://www.freeagency.com/) Socials Host: https://twitter.com/calum_johnson9 Guest: https://twitter.com/_hunterhammonds