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#139: How Brennan Dunn is Designing and Pricing His New Course Product
Creator Science – Learn from today's top content creators
Considerations for pricing and subscription models
When pricing products or services, precision can be influenced by the presence of a comma in the base level price. Pricing should be aligned with the target customer segment - a lower price may exclude newer creators, while a higher price might cater more to advanced users or enterprise clients. Pricing decisions should be driven by customer selection to ensure customer satisfaction and value. Considerations for subscription models include the potential for monthly pricing for coaching add-ons, but annual pricing for course material due to concerns about binge-cancel behavior. The concept of quarterly billing may be confusing to customers, leading to potential card failures. Installments could serve as a conversion tool, providing access to course material annually and coaching monthly. However, the challenge lies in positioning and messaging the pricing options effectively during checkout, especially if a setup fee is involved.
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