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Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#740 The Anti-Agency Agency + High ROI Customer Acquisition

Tropical MBA: Entrepreneurship & Founder Lifestyle

NOTE

Maximizing Facebook Ad Performance

Utilizing Facebook's Advantage Plus feature, which optimizes algorithm usage for audience targeting, significantly improved ad performance by outperforming manual strategies. The importance of iterating on audiences and testing multiple creatives was highlighted, along with the need to consolidate engagement by using the same post ID across ad variations.

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