Tropical MBA: Entrepreneurship & Founder Lifestyle

#740 The Anti-Agency Agency + High ROI Customer Acquisition

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Feb 1, 2024

Vince Nguyen, a successful solo-agency owner, shares his hacks for running a solo-agency and improving Facebook Ads. Dan and Ian discuss operating on a profit-first system, finding/connecting with customers, and hiring remote talent. They also talk about using WhatsApp for business communication and the power of listening to client feedback in advertising.

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INSIGHT

Profit First Financial Discipline

Profit First encourages setting profit aside first, not spending then saving leftovers.
This financial discipline exposes budget issues early, improving sustainable scaling.

ADVICE

Start Small with Profit First

Start Profit First by saving 1% profit right away to build the habit.
As income grows, increase profit percentage to reach healthy business margins.

INSIGHT

Founder Stall and Pricing Power

Many founders settle for personal income over sustainable profitable businesses.
Transparency on founder's market value and price power is key to avoid founder stall.

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Vince Nguyen joins Dan to share how he resurrected his agency from semi-retirement and in the first month resumed making 5+ figures per client. He runs his agency solo and shares some of his biggest hacks for success. Vince essentially delivers a masterclass in running a successful solo-agency as well as how to improve Facebook Ads for your business (hint: it’s pretty simple!).

But first, Dan & Ian have some fun catching up about some big company news and how to operate on a profit-first system from day one and why that’s actually critical for scale.

They also talk about two trending ways for finding and connecting with customers that are leading to more sales, that you can implement as early as today.

Dan & Ian’s Stuff:

The Newsletter
“The DC”
DC Black
Global events
Hire remote talent
Find a remote job
Listen on YouTube
Follow on Instagram
@TropicalMBA
@AnythingIan

Show Notes

(00:00:45) Intro
(00:03:16) Profit first and financial modeling for businesses
(00:07:53) Scaling your business with financial rigor
(00:14:05) Hiring a full-time producer for the Tropical MBA podcast
(00:15:33) The new DC Black coaches
(00:19:10) Masterminds, business growth, and clarity of goals
(00:25:46) Sold out an event in under an hour using WhatsApp
(00:27:04) Why aren’t more businesses talking to their clients on WhatsApp?
(00:32:32) Outsourcing SDRs in LatAm is what SEO was 10 years ago
(00:49:04) Why more isn’t better when it comes to your agency’s skillset
(01:02:58) How to get premium clients for your agency
(01:20:55) Advice for running profitable Facebook Ads from an expert

Links:

Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Dana Lindahl, Anthony Fasano, Adam Palmeter, Carrie & Dave McKeegan, Mike Michalowicz, Vince Nguyen

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