Tropical MBA: Entrepreneurship & Founder Lifestyle

#740 The Anti-Agency Agency + High ROI Customer Acquisition

Feb 1, 2024

01:26:36

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Vince Nguyen, a successful solo-agency owner, shares his hacks for running a solo-agency and improving Facebook Ads. Dan and Ian discuss operating on a profit-first system, finding/connecting with customers, and hiring remote talent. They also talk about using WhatsApp for business communication and the power of listening to client feedback in advertising.

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Quick takeaways

Vince focuses on working with successful clients to scale and add more revenue through Facebook ad campaigns.

Consistency and focus are key for Vince in delivering his best work to clients who meet his criteria.

Vince's agency model is based on a performance-based approach, taking a percentage of clients' gross revenue for consistent financial success.

Deep dives

Unique Approach to Running an Agency

Vince has a unique approach to running his agency, Growth Ninja. He focuses on working with clients who are already successful and profitable with their Facebook ad campaigns. Rather than trying to educate clients or fix their campaigns, Vince leverages his expertise to help them scale and add more zeros to their revenue. He turns down clients who don't meet his criteria and only works with those who are already thriving.

Founder Stall and the Significance of Reinvesting Profits

00:37

Creating a Win-Win Situation with Client Deliverables

01:04

Maximizing Facebook Ad Performance

01:07

Creating a Mastermind

01:19

Introduction

2min

Profit First: A Different Approach to Business Finances

15min

The Value of Richard's Experience and Generosity in Business

2min

Creating and Joining Mastermind Groups

5min

Morning Routine, DCX London Ticket Sales, and the Power of WhatsApp

2min

The Benefits of Using WhatsApp for Business Communication

32min

Performance-Based Pricing and Impressive Results

25min

The Power of Listening to Client Feedback and Utilizing Historical Data

3min

Vince Nguyen joins Dan to share how he resurrected his agency from semi-retirement and in the first month resumed making 5+ figures per client. He runs his agency solo and shares some of his biggest hacks for success. Vince essentially delivers a masterclass in running a successful solo-agency as well as how to improve Facebook Ads for your business (hint: it’s pretty simple!).

But first, Dan & Ian have some fun catching up about some big company news and how to operate on a profit-first system from day one and why that’s actually critical for scale.

They also talk about two trending ways for finding and connecting with customers that are leading to more sales, that you can implement as early as today.

Dan & Ian’s Stuff:

The Newsletter
“The DC”
DC Black
Global events
Hire remote talent
Find a remote job
Listen on YouTube
Follow on Instagram
@TropicalMBA
@AnythingIan

Show Notes

(00:00:45) Intro
(00:03:16) Profit first and financial modeling for businesses
(00:07:53) Scaling your business with financial rigor
(00:14:05) Hiring a full-time producer for the Tropical MBA podcast
(00:15:33) The new DC Black coaches
(00:19:10) Masterminds, business growth, and clarity of goals
(00:25:46) Sold out an event in under an hour using WhatsApp
(00:27:04) Why aren’t more businesses talking to their clients on WhatsApp?
(00:32:32) Outsourcing SDRs in LatAm is what SEO was 10 years ago
(00:49:04) Why more isn’t better when it comes to your agency’s skillset
(01:02:58) How to get premium clients for your agency
(01:20:55) Advice for running profitable Facebook Ads from an expert

Links:

Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Dana Lindahl, Anthony Fasano, Adam Palmeter, Carrie & Dave McKeegan, Mike Michalowicz, Vince Nguyen

Additional episodes you might enjoy:

Business Basics: Revenue Durability, “Small” Goals, & High-Leverage Meetings

Non-Obvious Ways to Grow Your Business + Favorite Moments of 2023

End-of-Year Brainstorming, Goal-Setting, and a Mexico Meltdown

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Tropical MBA: Entrepreneurship & Founder Lifestyle

#740 The Anti-Agency Agency + High ROI Customer Acquisition