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Mauro Porcini, SVP & Chief Design Officer at PepsiCo, Reveals the Traits Shaping the Unicorn Leadership Teams of the Future

This New Way

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Design Thinking and Professional Communities

Professional communities offer unique insights that can be applied universally. Designers are taught to observe people, understand their needs, and create solutions in the form of products, brands, services, and experiences. Designers are driven by the idea of creating value for people and making a meaningful impact. In addition to creating, designers are also taught the importance of making a profit, understanding technology, manufacturing, and ensuring business viability. These aspects collectively represent the three filters of design thinking: human-centered design, technological feasibility, and business viability.

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