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UP348 The Squeezed Middle - The Valuation Question

Unofficial Partner Podcast

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US and European Markets Show B2C Consumption Trend in Sports

Sports in the UK market generated the highest revenue among European countries. US sports properties spent 11.9% of their revenue on marketing, while English properties spent only 1.7%. The automotive sector spent 5.2%, gaming spent 9.1%, and the music industry spent 13.9% on marketing.

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