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Unofficial Partner Podcast cover image

UP348 The Squeezed Middle - The Valuation Question

Unofficial Partner Podcast

NOTE

US and European Markets Show B2C Consumption Trend in Sports

Sports in the UK market generated the highest revenue among European countries. US sports properties spent 11.9% of their revenue on marketing, while English properties spent only 1.7%. The automotive sector spent 5.2%, gaming spent 9.1%, and the music industry spent 13.9% on marketing.

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