Prioritize Value Over Logistics

Creating a memorable first experience for new members is essential, and it should be centered around the value of the offering rather than the logistics involved. When memberships are spread across multiple platforms, the focus often shifts to the mechanics of managing access, which can lead to a disjointed and uninspiring entry point for members. Instead of getting caught up in the timeframe and effort required to set up everything, prioritize delivering significant value right from the start. This approach not only enhances member satisfaction but also fosters engagement by ensuring that newcomers recognize the worth of their investment.