People Magic: How to Build a $1M Community Bad Onboarding KILLS a Community Before It Starts—Do This Instead
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Sep 3, 2024 Gina, an expert in creating welcoming experiences for new members, dives into the magic of first impressions. She emphasizes that a positive introduction can set the tone for engagement, making community connections fun rather than overwhelming. Gina shares strategies for personalized communication and interactive events, ensuring new members feel valued. Plus, she provides insights tailored for food photographers, including resources like downloadable gifts and welcome videos to enhance their journey.
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Overwhelming Onboarding
- Gina Bianchini recently joined a high-ticket membership for entrepreneurs, costing $1750/month.
- She received four separate emails on the first day and had to join three different platforms, making it a poor onboarding experience.
Positive Onboarding Example
- Gina Bianchini contrasts this with her positive experience joining Marie Forleo's Dream Club.
- The onboarding included a welcome email, personalized video, clear checklist, and easy navigation, creating a human and simple experience.
Prioritize Value over Logistics
- Focus on member value, not logistics.
- Prioritize value creation in the initial experience to avoid overwhelming new members.