Bad Onboarding KILLS a Community Before It Starts—Do This Instead
Sep 3, 2024
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Gina, an expert in creating welcoming experiences for new members, dives into the magic of first impressions. She emphasizes that a positive introduction can set the tone for engagement, making community connections fun rather than overwhelming. Gina shares strategies for personalized communication and interactive events, ensuring new members feel valued. Plus, she provides insights tailored for food photographers, including resources like downloadable gifts and welcome videos to enhance their journey.
Creating a magical first experience for new members enhances their sense of belonging and sets a positive tone for their journey.
Implementing a formula of purpose, connection, and surprise can greatly improve member engagement and retention from the outset.
Deep dives
Creating a Magical First Experience
The importance of a magical first experience for new members is emphasized, as it sets the tone for their entire journey within the community. A comparison is made between a poorly structured membership sign-up process and a well-structured one, highlighting that the latter should prioritize user experience over logistics. Instead of overwhelming new members with multiple platforms and confusing instructions, the focus should be on providing clear guidance and fostering a sense of belonging. A magical first experience can be attained by streamlining processes and ensuring that new members feel welcomed and valued from the outset.
The Formula for Value Creation
To create a magical first experience, a specific formula is introduced: purpose plus connection plus surprise. Establishing a clear purpose involves crafting welcome communications that articulate the community’s culture and goals, encouraging members to envision their contributions. Facilitating connections among members can be achieved through ambassador programs or welcome committees that foster relationships and community engagement right from the start. Incorporating surprise elements, such as unexpected insights or personal gestures, adds a delightful layer that can reinforce the members' sense of belonging and excitement.
Examples of Successful First Experiences
Several successful community examples illustrate the application of the principles discussed for creating magical first experiences. For instance, a community focused on financial literacy offers new members a bonus mini-course, personalized welcome communications, and a free resource, ensuring members feel valued. Another example highlights a gaming community that introduces members through live events and personal tours, encouraging engagement and relationship building. These examples showcase how thoughtful, unexpected offerings can enhance new members’ experiences and solidify their decision to join.
Making a member's first experience a magical one, is not only so important, but it can also be really fun. When members join we want them to have a positive first experience as opposed to being inundated with a lot of work. In today’s episode, Gina shares what to do when setting up a warm welcome that reinforces why a member is there, what they will be able to achieve, and starts connecting them with other members.
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