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Coffee With Cole: The Digital Writing Podcast cover image

20 Tiny Copywriting Tips That Make A Huge Difference

Coffee With Cole: The Digital Writing Podcast

NOTE

Sales is Opportunity, Not a Transaction

Effective copywriting centers on presenting an opportunity for change rather than making a hard sell. Writers should focus on educating the audience about the consequences of inaction versus the benefits of change, fostering a sense of empathy and understanding. Instead of using formal language, writers should adopt a conversational tone that reflects a friendly, approachable demeanor, reinforcing their role as a peer rather than an authority. This approach not only builds rapport but also helps customers feel comfortable and valued in the decision-making process.

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