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13 Years of Marketing Advice in 85 Mins | Ep 732
The Game with Alex Hormozi
Focus on Bottom Line, Not Ego Metrics
Despite a decrease in general views per video, there was a significant increase in opt-ins, book purchases, workshop attendance, and portfolio applications. By detaching from ego metrics like likes and views, and focusing on creating specific content for a target audience, one can attract high-quality leads and customers who appreciate specialized knowledge and are willing to hire for services. Providing in-depth, tactical content can lead to securing clients ranging from Fortune 500 and Fortune 100 CEOs and executives, showcasing that attracting the right audience is key to success.
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