"1 to 1000" | Scaling Startups with CEOs cover image

E3: How Atlassian Scaled From Start-Up to A $50B Market Cap

"1 to 1000" | Scaling Startups with CEOs

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Building a Valuable Ecosystem and Customer Community

Building a valuable ecosystem and customer community around a company is a virtuous and valuable endeavor that takes significant time and effort. By creating an ISV app ecosystem, publishing APIs, and establishing a marketplace for customers, a company can lay the groundwork for a strong defensive moat. The approach fosters customer loyalty and stickiness while also nurturing a vibrant economy of companies and developers profiting from the platform. Moreover, investing in credentialing, training, certification programs, and customer community initiatives can pay off in recruitment and customer engagement, especially in a market with a large customer base.

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