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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science – Learn from today's top content creators
Balancing Exclusivity and Accessibility in Marketing Strategies
The speaker discusses the mixed feedback received from marketers and non-marketers regarding a marketing technique. Marketers are intrigued by unique techniques, but their critique can be more thorough. An example cited is the frustration caused by fast action pricing with a waitlist, leading to potential changes for future strategies. The speaker prefers limited seats over an endless amount to ensure a quality participant experience and the ability to deliver value effectively. Socializing the price early is highlighted as a crucial learning point from the speaker's own launch experience.
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