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Here’s $100,000 Worth Of Marketing Advice For $0
Marketing Against The Grain
Relevance Over Perfection in Marketing and Product Development
Focusing on relevance over perfection is important in marketing and product development. People care more about whether a product or marketing message is relevant to them rather than it being perfect. It is emphasized to know the audience and focus on the content rather than just the packaging. It's crucial to avoid situations where the packaging looks perfect, but the content inside is disappointing. Verbalizing and articulating the copy or story can help in assessing its interest and appeal to the audience, ensuring it is engaging and not boring.
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