Marketing Against The Grain

Here’s $100,000 Worth Of Marketing Advice For $0

Jan 11, 2024

36:13

Snipd AI

Learn the most valuable marketing advice for 2024: obsess over problems, set goals, and create feedback loops. Understand the importance of design skills and storytelling. Discover tactics for reducing customer friction and the difference between distribution and segmentation in marketing. Plus, explore valuable lessons on distribution, driving conversion rates with valuable offers, answering the phone, and the importance of relevance in marketing.

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Focus on identifying the root cause of a problem for more impactful solutions.

Set specific and measurable goals to drive marketing success.

Consider distribution strategies early on to maximize reach and impact.

Deep dives

Problems vs Solutions: Obsess over understanding the problem before finding a solution

The importance of focusing on the problem rather than jumping straight to a solution is emphasized. Understanding the root cause of a problem leads to more impactful and effective solutions. An example of training a dog and addressing its behavior is used to illustrate the concept.

Importance of Understanding Problems Before Solution and Goal Setting Art

01:50

Relevance Over Perfection in Marketing and Product Development

01:40

Introduction

2min

10 most important lessons and skills for better marketing in 2024

15min

Understanding Distribution and Delivering Value in Marketing

3min

Driving Conversion Rates with Valuable Offers

2min

The Importance of Answering the Phone and Being Decisive

4min

Regrets, Missed Opportunities, and the Importance of Relevance in Marketing

8min

What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes.

Every marketer can get better by obsessing over problems, not solutions, setting the right goals, and creating feedback loops to know if you’re on track to hit your goals. In this episode Kipp and Kieran lay out ten things you need to learn to be a better marketer to grow your business

Topics covered:

The Fundamental Shift in Marketing Mindset
The Importance of Design Skills in Marketing
Illustrative Storytelling: The Dog Training Analogy
Tactics for Reducing Customer Friction
Distribution vs. Segmentation in Marketing
And much more!

Mentions

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Marketing Against The Grain

Here’s $100,000 Worth Of Marketing Advice For $0

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Problems vs Solutions: Obsess over understanding the problem before finding a solution

Kill Squishy Goals: Define clear, measurable goals and deliverables

Distribution Over Everything: Prioritize distribution when creating content or products

10X the Value: Identify areas where you can provide 10 times the value for your customers

Relevance Over Perfection: Focus on being relevant to your audience rather than striving for perfection

Importance of Understanding Problems Before Solution and Goal Setting Art

Relevance Over Perfection in Marketing and Product Development

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights

Marketing Against The Grain

Here’s $100,000 Worth Of Marketing Advice For $0

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Problems vs Solutions: Obsess over understanding the problem before finding a solution

Kill Squishy Goals: Define clear, measurable goals and deliverables

Distribution Over Everything: Prioritize distribution when creating content or products

10X the Value: Identify areas where you can provide 10 times the value for your customers

Relevance Over Perfection: Focus on being relevant to your audience rather than striving for perfection

Importance of Understanding Problems Before Solution and Goal Setting Art

Relevance Over Perfection in Marketing and Product Development

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights