Marketing Against The Grain Here’s $100,000 Worth Of Marketing Advice For $0
20 snips
Jan 11, 2024 Discover the mindset shift necessary for top marketers in 2024. Learn why obsessing over problems beats focusing solely on solutions. Understand the crucial role design skills play in marketing. Explore the art of illustrative storytelling, illustrated by a dog training analogy. Delve into tactics for reducing customer friction and the distinction between distribution and segmentation. Gain insights into effective goal-setting and the importance of feedback loops for measuring success. This conversation is packed with actionable strategies for business growth!
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Problem Obsession
- Obsess over problems, not solutions, in marketing.
- Understand the root problem to avoid "debt" from implementing ineffective solutions.
Dog Training Analogy
- Kieran Flanagan discusses his struggles with training his French Bulldog, Buddy.
- Initially focusing on solutions, he later realizes the importance of understanding the root problem.
Kill Squishy Goals
- Avoid "squishy goals"—goals without clear deliverables or metrics.
- Set clear, measurable goals that cascade through your organization for accountability.
