Discover the mindset shift necessary for top marketers in 2024. Learn why obsessing over problems beats focusing solely on solutions. Understand the crucial role design skills play in marketing. Explore the art of illustrative storytelling, illustrated by a dog training analogy. Delve into tactics for reducing customer friction and the distinction between distribution and segmentation. Gain insights into effective goal-setting and the importance of feedback loops for measuring success. This conversation is packed with actionable strategies for business growth!
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volunteer_activism ADVICE
Problem Obsession
Obsess over problems, not solutions, in marketing.
Understand the root problem to avoid "debt" from implementing ineffective solutions.
question_answer ANECDOTE
Dog Training Analogy
Kieran Flanagan discusses his struggles with training his French Bulldog, Buddy.
Initially focusing on solutions, he later realizes the importance of understanding the root problem.
volunteer_activism ADVICE
Kill Squishy Goals
Avoid "squishy goals"—goals without clear deliverables or metrics.
Set clear, measurable goals that cascade through your organization for accountability.
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Turning Ordinary Moments into Extraordinary Results
Shane Parrish
In 'Clear Thinking', Shane Parrish provides a comprehensive manual for improving decision-making and personal growth. The book highlights how most people operate on autopilot, driven by behavioral defaults shaped by biology, evolution, and culture. Parrish offers strategies to recognize and capitalize on pivotal moments between stimulus and response, using stories, mental models, and a 4-stage decision process (define, explore, evaluate, execute). The book aims to help readers build self-knowledge, self-control, and self-confidence, and to make better decisions by balancing emotions with rational thinking and gathering high-quality information.
What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes.
Every marketer can get better by obsessing over problems, not solutions, setting the right goals, and creating feedback loops to know if you’re on track to hit your goals. In this episode Kipp and Kieran lay out ten things you need to learn to be a better marketer to grow your business
Topics covered:
The Fundamental Shift in Marketing Mindset
The Importance of Design Skills in Marketing
Illustrative Storytelling: The Dog Training Analogy
Marketing Against The Grain 