E62: From Operator to Investor: Insights from Liz Christo of Stage 2 Capital
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Cohort Analysis for Identifying Growth Opportunities
Cohort analysis can help companies pinpoint areas to invest in and areas to steer clear of, leading to a positive impact on the overall performance. In some cases, problems are widespread across the organization, requiring a reevaluation of team structures and ownership. For instance, companies like Gong are extending the time AEs spend with accounts to adapt to market shifts, while Winning by Design advocates for structuring the Customer Success team as a profit center with a focus on upselling rather than traditional methods.
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