Founder's Journal cover image

How To Get Your Initial Customers

Founder's Journal

How to Grow Your Business by FOMO: The 3 Best Practices

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  • Instagram got its early users by leveraging the audience of Twitter influencers in specific visual niches.
  • LinkedIn seeded its product with successful friends and connections to create an aspirational platform.
  • Robinhood gained 1 million users pre-launch through a gamified system and the concept of FOMO.

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