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Optimizing Marketing for Sales and Value-based Pricing Model
By focusing on optimizing campaigns for buyers rather than just leads, tracking sales revenue, reviewing and optimizing clients' sales processes, and providing access to sales sprint programs and paid courses, the agency ensures that clients achieve actual sales results. In terms of pricing, the agency emphasizes a value-based pricing model instead of hourly rates, with project fees based on the value of the work provided and the outcomes delivered.