The Evolution of Noom Weight: A Holistic Approach to Weight Management

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Seju and Artem launched Noom Weight in 2011 to further their mission of helping users manage their weight and lifestyle better. This new app used an AI algorithm to tailor content to users, focusing on overall weight management and a holistic approach to diet, exercise, stress management, and sleep. Noom Weight aimed to help users understand themselves better and develop healthy habits for better weight management.

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.

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