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Why mission matters more than products, w/Noom’s Saeju Jeong

Masters of Scale

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The Evolution of Noom Weight: A Holistic Approach to Weight Management

Seju and Artem launched Noom Weight in 2011 to further their mission of helping users manage their weight and lifestyle better. This new app used an AI algorithm to tailor content to users, focusing on overall weight management and a holistic approach to diet, exercise, stress management, and sleep. Noom Weight aimed to help users understand themselves better and develop healthy habits for better weight management.

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