Decoding Growth Story of a Healthy Ice Cream Brand

The brand witnessed exponential growth with one SKU exclusively available on Zepto, achieving a significant product channel fit. Despite similar platforms and demographics, one channel stood out, scaling rapidly without additional discounts. The collaboration with Blinkit resulted in launching nostalgic flavors with zero sugar and low calories, resonating with consumers. The exclusive product strategy led to remarkable sales, with 60,000 units sold on Blinkit alone in May. The consistent increase in sales from January to May exemplifies the ideal product-market fit every founder aspires for.