Harnessing Ecosystem-Led Growth with Crossbeam's Bob Moore
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Uniquely Proprietary Second-Party Data Access
The value proposition of ELG and cross-beam lies in providing tightly controlled access to second-party data, which is inherently proprietary. Unlike data co-ops or marketplaces, cross-beam facilitates a direct, mutual opt-in exchange between companies. This means that any data obtained through cross-beam remains uniquely proprietary to the company accessing it and is not shared with other entities.
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