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Clay’s path to product-market-fit: Building vertical, creating power users, and understanding founder psychology | Kareem Amin (Co-founder and CEO)
In Depth
Psychological Challenges and Mindset Shifts for Second Time Founders
As a second time founder, the psychological challenge of feeling pressured to make the new venture successful and fulfilling led to a decrease in the quality of decision-making initially. The shift in mindset to prioritize making the venture successful first, and finding meaning in other aspects of life, allowed for a more open and curious approach. Instead of focusing on making the venture the biggest, the founder started focusing on what is useful and impactful, thus removing the unnecessary pressure. This change in perspective led to a realization that meaningful moments can be found in the micro-level interactions with customers and in saving people's time. By removing the pressure to make the venture overly meaningful, the founder was able to make better decisions and create a more interesting and valuable strategy.
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