2min snip

All In The Mind cover image

The unspoken rules that govern our behaviour

All In The Mind

NOTE

“Don’t mess with Texas”. Cultural Insight honor culture Drives Effective Campaign!

Understanding the existing social norms and culture was key in changing the littering behavior in Texas. The campaign targeted the culture of honor in Texas, framing the anti-littering message as 'Don't mess with Texas', which became a successful environmental campaign. The campaign tapped into the pride and identity of Texans, leading to widespread adoption and recognition of the message.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode