10: Elena Verna, Growth Hobbyist - Head of Growth@Amplitude
PRODUCTEA with Leah, Growth & Senior Leadership
Bridging the Gap: From User to Enterprise Contract
The transition from starting with a user to selling into an organization is a significant challenge./nThere is often a gap between generating usage and translating it into a sales contract./nB2B businesses aim to close enterprise contracts for stability and security./nProduct Qualified Accounts (PQA) help ensure that product usage can be converted into pipeline for enterprise sales.
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