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$100M Leads Audiobook Part 6 – Run Paid Ads | Ep 591
The Game w/ Alex Hormozi
Scaling Your Budget Based on Customer Acquisition
To scale your business and make more money, instead of asking how much money you should spend on ads, ask how many customers can you handle. Once your ads break even or generate profits, reverse your budget based on your sales goals. Pad your budget by 20% to account for less efficiency as ads scale. Trust the data and commit to your daily ad budget for lead generation. This is how you scale your business and why most people never do.
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