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11 Essential Building Blocks For Crafting Copy That Sells
Dan Kennedy's Magnetic Marketing Podcast
The Power of Using Stories and Bullets in Marketing Copy
Utilize the storytelling element in marketing by incorporating stories into your marketing content. Implement bullets in your marketing pieces to make your copy more engaging. Bullets should focus on describing features and linking them to benefits. The effectiveness of bullets stems from the fact that people are conditioned to expect important information in them, making them a powerful tool in capturing attention in sales copy.
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