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Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Customer Obsession and Competitive Intelligence
Being customer-obsessed is essential in business, rather than just an excuse to avoid investing resources. It is crucial to consider both customers and competitive threats simultaneously. Understanding competitors is a way of understanding customer needs, especially in a market with numerous options. In the B2B SaaS world, it is vital to anticipate what alternatives customers might turn to if not using your solution, whether direct competitors or existing technologies like Excel or Google Sheets. This holistic approach encompasses competitive intelligence to stay ahead in the market.
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