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How to Get Unstuck (a scientific take) | Adam Alter

Good Life Project

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Removing Friction Points for Better Interactions

The key insight is that in improving interactions, such as selling a product or seeking donations, one can either enhance the offering or focus on reducing friction points along the customer journey. By conducting a friction audit to identify and eliminate barriers that hinder commitment, one can achieve the best return on investment. This process involves identifying friction points, intervening to address them, and then confirming the effectiveness of the interventions, which is not only effective in the business world but also as a tool for self-improvement in daily life.

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