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$100M Leads Audiobook Part 8 – Customer Referrals | Ep 593
The Game w/ Alex Hormozi
The Power of Referrals and Word of Mouth in Business Growth
Referrals are exponential, leading to compounding growth in businesses. While traditional advertising has linear relationships between inputs and outputs, word of mouth brings exponential growth. However, to sustain this growth, referrals must exceed churn. Companies like PayPal and Dropbox have achieved massive success by leveraging the power of referrals.
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