The Game with Alex Hormozi Part 8: Customer Referrals | $100M Leads Book
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Aug 19, 2023 Discover the art of customer referrals as a powerful lead generation tool. Learn how satisfied customers can become your best marketers through word-of-mouth. Explore the contrast between referrals and traditional advertising methods. Uncover strategies to enhance customer value and effectively ask for referrals. Delve into how employees and agencies can also contribute to scaling your business with minimal effort. Get ready to rethink your approach to acquiring customers!
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Accidental Word-of-Mouth Success
- Alex Hormozi and Layla experienced two weeks of unintentional organic growth when their ads were shut off.
- They still made $500,000 per week from word-of-mouth referrals, proving their product's value.
Gym Launch Referrals
- At a gym owner conference, nearly every attendee had heard about Gym Launch through referrals.
- This confirmed the power of word-of-mouth marketing for Hormozi.
Referral Business Growth
- Referrals boost business by increasing customer lifetime value (higher LTGP) and reducing customer acquisition cost (lower CAC).
- Referrals offer exponential growth, unlike the linear results of traditional advertising.
