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Paul Zak: What makes people tick
42courses Podcast
Building an Emotional Connection with Customers
In the corporate training space, Accenture and Zappos have excelled in creating emotional connections with customers. Zappos holds the record for the longest phone call with a customer, which lasted for 10 continuous hours. Movie studios have extended their impact by creating fan fiction and engaging with events like Comic Con to build a base of super fans. The key to creating immersive experiences is to be open and authentic with emotions, and to use narrative structure effectively.
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