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SONY
Acquired
**How Jobs copied Morita’s beliefs **
Morita defied the belief of needing a high power audio system by envisioning low power headphones for people to listen to music while walking around. This revolutionary consumer behavior, which seemed far-fetched, led to the creation of low power headphones that changed human history. Despite strong opposition, Morita's determination led him to make a bold promise of resignation if the initial headphone production didn't sell, reflecting his unwavering belief in the concept. This pioneering spirit of Morita was termed 'Steve Jobs before Steve Jobs' for his profound impact on consumer behavior and technology.
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