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Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
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Goal Setting and Testimonial Rules
Goal setting should be cautious to avoid implied earnings claims. Testimonials require a signed affidavit, substantiation, and typicality to prevent FTC violations. Most use of testimonials online is done incorrectly, lacking these essential elements of support.
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