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How to hijack attention: Lessons from jingles, candy crush, and betting sites
My First Million
Reviving Nostalgia for Effective Advertising
Nostalgia plays a crucial role in advertising effectiveness, as what was once considered outdated and uncool can become appealing again as individuals grow older and reminisce about past favorites. Replicating successful strategies from the past with a modern twist can resonate with older customer bases and rekindle positive memories, making ads memorable. Utilizing jingles in advertisements can efficiently convey a brand's position and evoke specific feelings in a short period of time, enhancing the ad's stickiness and impact.
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Listen to the best highlights from the podcasts you love and dive into the full episode