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Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)
Marketing Against The Grain
Embrace Personality to Stand Out
Using transparency can assist in attracting guests to your podcast regardless of listener count, as potential guests are unaware of exact metrics. Developing a genuine online personality is essential for businesses in a homogenizing digital landscape, where differentiation becomes increasingly important. The rise of tribalism around public figures highlights the need for strong personal branding, as audiences align with particular personas. This shift makes it crucial for entrepreneurs to cultivate a distinctive identity that resonates with their community, akin to sports team loyalty. Learning through trial and error is a fundamental aspect of growth, but employing a strategic approach to this process can enhance effectiveness and yield better outcomes.
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