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Marketecture: Get Smart. Fast. cover image

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

Marketecture: Get Smart. Fast.

NOTE

How to drive Facebook ad installs with random video content

Facebook was able to increase the number of installs for a game by using random combinations of video assets to target users with the right creative./nThis process was done manually, which required a lot of time and effort.

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