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Connect Consumers with the Most Knowledgeable Source
Consumers want to ask specific questions about a property, and the best experience for them is to be able to ask those questions to the person who knows the most about the home, which is the listing agent. This contrasts with competitors like Zillow or Realtor.com, where the consumer's inquiry leads to becoming a lead to be sold or monetized, rather than connecting them with the most knowledgeable source about the property.