The Vision and Strategy Behind Homes.com's Growth

Homes.com is focused on disrupting the real estate industry by providing a better consumer experience. The company's philosophy revolves around the concept of 'your listing, your lead,' ensuring that consumers can get direct access to the listing agent who knows the most about a particular property. This is in stark contrast to competitors like Zillow and Realtor.com, who often funnel consumer leads to a call center or distribute them to multiple agents. By prioritizing consumer needs and delivering a superior experience, Homes.com aims to differentiate itself and unseat incumbent players like Zillow.