Context with Mike DelPrete
David Mele: Compete Where You Can Win
Dec 4, 2023
David Mele, president of Homes.com, and I discuss Dunkin Donuts coffee, post-acquisition growth, lead gen hell, the 97% opportunity, innovator's dilemma, exclusive content, and strategic clarity.
30:27
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Quick takeaways
- Homes.com prioritizes consumer needs by providing direct access to listing agents, unlike competitors who funnel leads to call centers.
- Homes.com combines a superior user experience, proprietary content, and Co-Star's resources to disrupt the residential real estate market.
Deep dives
The Vision and Strategy Behind Homes.com's Growth
Homes.com is focused on disrupting the real estate industry by providing a better consumer experience. The company's philosophy revolves around the concept of 'your listing, your lead,' ensuring that consumers can get direct access to the listing agent who knows the most about a particular property. This is in stark contrast to competitors like Zillow and Realtor.com, who often funnel consumer leads to a call center or distribute them to multiple agents. By prioritizing consumer needs and delivering a superior experience, Homes.com aims to differentiate itself and unseat incumbent players like Zillow.
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