Is developing a personal brand worth the effort it takes to build one, and just how valuable is a personal brand for your marketing strategy? The Answer…YES and PRICELESS.

Kipp and Kieran are joined by Ryan Alford, host of the Radcast Podcast, founder of the Radical Agency, entrepreneur and personal branding expert. They dive into the value of personal branding for every marketer today, and how it’s predicted that by 2028 the average brand will lose 50% of their organic traffic to AI search. So it’s all the more important that marketers shift gears and focus on BUILDING YOUR BRAND like never before to attract the traffic you want NOW! 

In this episode you will learn about:

• The Evolution and Importance of Personal Branding
• The significance of personal branding for businesses.
• Using storytelling in personal branding
• The long-term impact of personal branding and its results

Mentions:

• Flippa :https://flippa.com/
• Matthew Dix and Story Worthy: https://matthewdicks.com/

Time Stamps:

00:00 Consumers more aware of constant marketing, seek humanity.

03:24 Social media amplifies connection for brands/people.

09:48 Using discipline to build brand and revenue.

10:47 Start marketing with honesty and perseverance.

14:58 Author Matthew Dix and story telling.

17:38 Podcast is key for creating ongoing content.

21:44 Transitioning from software to marketing, success story.

26:25 Failure leads to growth and success. 

29:06 2024 personal branding trends and storytelling power.

31:29 Be bold, radical, go big; avoid downplaying.

37:03 Building personal brand requires strong, unique views.

38:14 Stop caring, don't create imaginary obstacles.

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.